Won Hundred Winter 2024
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Won Hundred Winter 2024

On January 29, the Danish brand Won Hundred released its anniversary collection at its debut at the Fashion Week of Copenhagen. The brand celebrated a lengthy existence by designing and incorporating a variety of looks from previous collections. Here you will find the details about the Won Hundred Winter 2024 collection.

Founded and led by Danish designer Nikolaj Nielsen, the Copenhagen-based brand debuted a collection of 30 styles to celebrate its 20th anniversary. The brand’s goal is to create significantly long-lasting products that combine distinctive design with practical wardrobe essentials that surpass age and gender boundaries. Furthermore, Nikolaj describes the winter collection by publishing:

Won Hundred Winter 2024
The founder and Designer of Won Hundred, Nikolaj Nielsen

“For this season, we are igniting the very heart and soul of Won Hundred, denim is the focal point of our jubilee collection. We’ve delved deep into our archives to reimagine iconic denim styles that were pivotal in our early years”

For the season, Won Hundred looked into previous collections to find and reinvent popular denim trends that helped define the brand two decades ago. In fact, the set features a variety of denim-inspired outfits that capture Won Hundred’s unique attitude. Above all, the creations highlight the brand’s dedication to quality above quantity, Scandinavian minimalism, and emphasis on timeless designs.

The Collection

With an explicit objective, the brand emphatically transformed its timeless slim-fitted jeans into a more contemporary, looser style. This change is accomplished by combining panels of additional deadstock denim.

The Won Hundred Winter 2024 collection surprisingly breaks down genders with the introduction of Genoa, a pair of straight-leg jeans with a modest boot cut. This design encourages customers to embrace the collection in a unisex manner, an idea that Won Hundred chose to test on the runway by styling the pieces across genders.

Won Hundred Winter 2024
Genoa, the new type of jeans introduced in the collection.

According to Won Hundred, the collection materials are made up of at least 50%’responsible’ fibers, with a greater emphasis on reaching 80-100% in the near future. This responsibility is part of the brand’s overall commitment to ensure an ethical production chain.

The leather goods are made of sustainable leather supplied entirely from New Zealand. In fact, the suppliers comply to the highest animal welfare standards, as recognized by Realgrade. Realgrade is a New Zealand-based organization that validates the quality of its leather producers.

Purchase a piece

The Won Hundred Winter 2024 collection and its accessories are already available on the website. In case there is interest in the women’s pieces, you can find the shop here. In case there is interest in men’s clothing, you can find the shop here

Won Hundred also offers a sale section where you can find past collections with discounts. Here is the women’s section, and here is the men’s section.

If you decide to order various things from the website, shipping times will vary. The time spans between 1 and 4 days from Europe, 1 to 5 days from the United States, and 2 to 4 days from the rest of the world. The Danish company uses UPS for delivery, therefore the time may vary depending on the American delivery company.

After the receipt, you have 14 days to return it. If you wish to return, you can begin the procedure on this page.

Products come with a two-year warranty on fabric and manufacturing flaws. It covers manufacturing faults, but not typical deterioration.

The sources of information are from Copenhagen Fashion Week and Won Hundred