Marimekko Winter 2024
On January 1st, the Finnish concept visited Copenhagen through the Marimekko Autumn/Winter 2024 show. As part of the last day of Copenhagen Fashion Week, Marimekko showed their latest artistic interpretations for the season.
Marimekko is a Finnish lifestyle design label recognized for genuine colors and patterns. The Nordic fashion company sells clothing, bags, and accessories, as well as decoration items such as linens and tableware.
The label born in 1951 from the Finnish couple Armi and Viljo Ratia. As a matter of fact, the name carries the Finnish word “mary-dress” as a symbol of women’s sophistication. The exceptional printed materials of the brand established a powerful and distinct personality. Because of the success of this concept, Marimekko plans to open 170 locations and sell online in 35 countries by 2024.
The collection
The Fall/Winter 2024 collection looks at the relationship between Unikko, a flower abstraction, and concrete structures and materials, which are frequently associated with a more practical attitude. Unikko is Marimekko’s most famous floral print, and this collection celebrates its 60th anniversary since conception.
The collection emphasizes the concept of wearing up and down. Evidently, elegant floral designs combine with practical elements in timeless dress silhouettes and hardworking daily needs. The collection features upscale materials such as soft cashmere, architectural 3D appliqué details, and bright metallics.
“For the Fall/Winter 2024 season, we create a captivating play between opposites: past and present, concrete and delicate, and the idea of dressing up and dressing down. The highlight of the show, in addition to celebrating the 60th anniversary of Unikko, is the upcoming launch of Marimekko Maridenim, which feels like the most natural continuity to Marimekko’s lifestyle offering. Throughout the year 2024, we continue to feature Unikko in dialogue with ideas and visual cues that are unexpected and even surprising"
Rich brown and burgundy tones combine with cement greys, warm blush, gentle pink tones, and snappy yellow accents. Furthermore, every item in the collection is designed to seamlessly transition from day to night, from everyday elegance to festiveness, showcasing how strong prints and colors can be worn to suit a variety of personalities, emotions, and circumstances.
At this season, Marimekko launched a new product category, Marimekko Maridenim, as part of the Fall/Winter 2024 collection. In fact, this new product is the company’s first jeans line. The jeans will be available in three types: straight, wide, and barrel leg, as well as two full looks featuring the iconic Unikko print.
The Maridenim collection follows the Jeans Redesign guidelines by using cotton with no stretch, of which 80 percent is organic cotton and 20 percent recycled cotton. The new set employs minimal hardware, such as removable buttons and no rivets. In conclusion, Maridenim represents a novel approach to the Finnish label, emphasizing the values of sustainability.
Purchase a piece
Despite the lovely show, Marimekko Winter 2024 is not available for purchase. However, the collection will be on sale at the beginning of the autumn season (August).
Even without the option, you can still purchase the Marimekko Spring/Summer 2024 collection. You can check it out by clicking here.
In case you want to give a Marimekko to someone special, you can do it by acquiring a gift card. Here you can see the details of how to buy a gift card.
Eventually, if you decide to buy through their website, Marimekko will only deliver to specific countries. These are all EU countries (except Bulgaria and Cyprus). Also, the Finnish label ships to Norway, Switzerland, and the United Kingdom.
Marimekko uses DHL for delivery, and the shipping fee is added to your order once you choose your shipping method. The delivery usually takes 1 to 4 business days.
Nevertheless, if you don’t like a product, you have 30 days to return it. Here you can read about the process and the steps you will need to take.
The sources of information are from Copenhagen Fashion Week and Marimekko.
